Engaging audience with situational riddles, in a hilarious way.

Success is proven by an amazing result:
Click-through rate is 500% higher than average
(figure provided by media agency)

Riding on PCCW Wireless above-the-line promotion, we came up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform - i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile.

With the declining click-through-rate of general online banners in recent years, we suggest client not to force-feed audience with hard facts in a linear way anymore.

Instead, we have shot a series of video banners, each with a multiple-choice question of "How to get online?" in that particular situation. All answers are deemed to be hilarious, yet the point is to tempt audience to reveal the ad messages for themselves.

The result is surprisingly remarkable, with both click-through rate (5 times higher than average) and recalling rate exceeding expectation of everybody, including ourselves.

Humour does pull.