First banner we used for the launch is a video banner, which we edited a short movie clip from the website we developed for the same product, into a movie trailer-like banner ad. Derived from the core theme line of the campaign「細得可移」(small enough to move / Suspiciously small), we used an open-end ending on the banner, and ask the viewer “Are you him, her, or it?” at the last frame and allow them to input their name to drive them to the site.

Sustaining banners were launched subsequently to single-mindedly deliver the product unique selling point –“Small”, using the core theme line「細得可移」. Both banners allow users to interact with and further explore “Small”